Fox Home Entertainment is taking the purchasing of movies one step further by introducing virtual storefronts in malls. It all kicks off on the 16th, but the efforts release, tied to the release of Alvin and the Chipmunks: Chipwrecked, has already had some press day fun.
Check it out below, and tell me, are you going to buy movies with your smartphone at the mall?
Malls Will Introduce First-Ever Fox Movie Mall Virtual Storefront Allowing Consumers the Ability to Purchase Movies in an Instant Using Their Smart Phones
Breakthrough Consumer Experience Kicks Off Across the Country March 16 With Home Entertainment Lounges & Easter Set Tie-ins Timed to the Home Entertainment Launch Of ALVIN AND THE CHIPMUNKS: CHIPWRECKED.
Twentieth Century Fox Home Entertainment has partnered with Taubman Centers to create a groundbreaking new shopping experience for consumers with the installation of Fox Movie Mall virtual storefronts. With the introduction of the Fox Movie Mall app available at the iTunes Store and Android Market, shoppers at the mall can simply Stop, Scan and Shop, providing convenience and accessibility like never before. An industry first innovation, consumers can pick one of the film titles from a wallscape, scan a QR code and instantly be taken online to make their purchase and have it shipped right to their door. Those that download and launch the Fox Movie Mall app can save up to 50 percent on their purchases and have access to the RIO coloring app, additional games, trailers, movie and TV clips and more.
The year-long exclusive partnership will also include home entertainment lounges in central locations with state-of-the-art HDTVs showcasing footage from the upcoming ALVIN AND THE CHIPMUNKS: CHIPWRECKED Blu-ray™ along with many other family-friendly films courtesy of Twentieth Century Fox Home Entertainment. Additionally, ALVIN AND THE CHIPMUNKS: CHIPWRECKED will be fully integrated into the Easter Bunny Set at participating mall locations.
“The Fox Movie Mall virtual storefronts are a truly unique experience for mall visitors,” said Mary Daily, President & CMO WW Marketing for Twentieth Century Fox Home Entertainment. “We are constantly looking for new opportunities to reach consumers and this technological advancement has allowed us to further engage with them by offering a convenient and fast way to get the movies they love.”
“As the finest collection of retail real estate in America, we are always looking for partnerships with premium brands that enhance the shopping experience for our customers,” says Glenda Cole, Vice President, Sponsorship & Center Marketing for Taubman. “We welcome the addition of Fox’s multifaceted programming that entertains and rewards our shoppers and gives them a new, convenient way to shop for home entertainment products.”
Participating Taubman shopping centers include Beverly Center, Los Angeles, CA; Cherry Creek Shopping Center, Denver, Colo; Dolphin Mall, Miami, Fla; Fairlane Town Center, Dearborn, Mich.; Fair Oaks Mall, Fairfax, Va.; Great Lakes Crossing Outlets, Auburn Hills, Mich.; International Plaza and Bay Street, Tampa, Fla.; MacArthur Center, Norfolk, Va.; The Mall at Green Hills, Nashville, Tenn.; The Mall at Short Hills, Short Hills, N.J.; The Mall at Wellington Green, Wellington, Fla.; Northlake Mall, Charlotte, N.C.; Stamford Town Center, Stamford, Conn.; Sunvalley Shopping Center, Concord, Calif.; Twelve Oaks Mall, Novi, Mich.; Westfarms Mall, Farmington, Conn.; The Shops at Willow Bend, Plano, Texas and Woodfield Mall, Schaumburg, Ill.