Upcoming film Rio, and super hit App game Angry Birds announced a partnership App to be released in March. We all knew it was coming... maybe, and the crossover arrangement is sure to be beneficial for both parties.
Check out some videos below, including the press event of the announcement.
ANGRY BIRDS, Rovio’s blockbuster smart phone and tablet game that has become a global cultural sensation, and RIO, one of the year’s most anticipated motion picture events, are joining forces to create a new game, ANGRY BIRDS RIO – representing a first-of-its-kind game development partnership between Rovio and Twentieth Century Fox. The announcement was made today by Mikael Hed, CEO at Rovio Mobile, which created ANGRY BIRDS, and Peter Levinsohn, president of new media and digital distribution for Twentieth Century Fox, which releases RIO in theaters worldwide on April 15.
This unique spin-off of ANGRY BIRDS will take flight around the world in March, coinciding with RIO’s gala world premiere event.
"ANGRY BIRDS RIO is a match made in heaven for a mobile application and a major motion picture, and this collaboration with Fox is definitely one the most exciting partnerships we have entered into with the ANGRY BIRDS brand to date," said Mr. Hed. "In addition to expanding the horizons of two fantastic entertainment brands and creating a great new gaming experience, we have also taken the concept of combining a mobile application and motion picture promotion to an entirely new level."
“In partnering with Rovio, we are combining the world’s hottest application developer with one of the motion picture industry’s premier creative forces to introduce the millions of fans of ANGRY BIRDS to the exciting world of RIO,” said Mr. Levinsohn. “Our relationship with Rovio is another great example of Fox Digital Entertainment’s continuing work to extend our content to a variety of digital platforms.”
In ANGRY BIRDS RIO, the original Angry Birds are kidnapped and taken to the magical city of Rio, where they eventually escape their captors and set out to to save their friends, Blu and Jewel – two rare macaws and the stars of the upcoming Fox motion picture, RIO. Like the incredibly-popular original edition, ANGRY BIRDS RIO will feature hours of gameplay, physics-based demolition challenges and loads of replay value – all with unique twists based on the highly-anticipated film.
ANGRY BIRDS RIO will launch with 45 dedicated levels and will regularly add new levels via app updates. The game will be available for download on smart phones and tablets worldwide.
Jamie Foxx, Anne Hathaway, Director Carlos Saldanha, George Lopez and Srgio Mendes attend Fox's 'Rio' Press Day at 20th Century Fox Studios January 28, 2011 Los Angeles, CA (Alex J. Berliner/abimages)
Rio Trailer
App Trailer
Announcement Event
Anne Hathaway
George Lopez
RU?
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About Marc Eastman
Marc Eastman is the owner and operator of Are You Screening? and has been writing film reviews for over a decade, and several branches of the internet's film review world have seen his name. His reviews have brought him personal praise from the director of a major motion picture, and have been used as required reading in a course at a major University. These priceless rewards, along with just bags of cash, keep him from straying from freelance writing. He is also a member of The Broadcast Film Critics Association and The Broadcast Television Journalists Association.
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