HBO’s True Blood Is Making The Most Of Marketing And Branding

There is little about True Blood that isn't surprising, especially once we get past the show's phenomenal success, but something that has struck me is the seemingly never-ending supply of products the show is spinning out in the hopes of enticing fans to help promote it.

From the ability to actually buy Tru Blood, to T-Shirts, jewelry, and coffee mugs, to Apps and iPhone cases, the show is capitalizing on its cult, "cool" status to an extent that boggles the mind. If you have the slightest inclination to show your support, there is something for every taste, and every level of fan. Whether you want to break out the Fangtasia shot glasses, or a Sookie's waitress uniform, it's out there waiting for you.

Keeping my eye on such things as I do, I finally have to ask for some thoughts on the subject. Are you a True Blood fan? What is it about True Blood that makes all this branding possible? I mean, you don't come up with the 400th product unless someone bought a decent helping of the first 399, right?

Now, I like the show, and I actually like the angle of a good deal of the items available. Very soon I'm going to give away several True Blood T-shirts (from among the ones you're about to see), but before I do, I wanted to get some feedback.

Is all this stuff incredibly cool, or is True Blood running away with itself? Do you want it?

By the way, you can find this stuff at the HBO Shop in NYC and at www.HBO.com/store.

Check out a modest selection of available T-shirts, and let me know what you think of the run on True Blood branded items out there. And, stay tuned for the giveaway.

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About Marc Eastman

Marc Eastman is the owner and operator of Are You Screening? and has been writing film reviews for over a decade, and several branches of the internet's film review world have seen his name. His reviews have brought him personal praise from the director of a major motion picture, and have been used as required reading in a course at a major University. These priceless rewards, along with just bags of cash, keep him from straying from freelance writing. He is also a member of The Broadcast Film Critics Association and The Broadcast Television Journalists Association.

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